ABC announced on Thursday that the former anchor of the show "Today" will be a guest next week on "Good Morning America" show that the opponent had to wake up the votes.
It will be a feast of Robin Roberts for a week, teaming with George Stephanopoulos.
Couric has been co-host of "Today" in December 1995, when NBC shows the series began. "Today" won every week, as the voice, 850 consecutive and counting, according to Nielsen.
Nevertheless, famously "GMA" has been making noise lately. Last week, the show was only 137,000 viewers for ABC "Today" (average 4.98 million to 4.84 million), the nearest of the two programs was in 2008.
"It was one of the marathon of all time," said Tom Cibrowski, senior executive producer in charge of "Good Morning America." "There will eventually be a time when the number 1 spot rotation. We strive every day to take the number 1 position. We never stop working on it. "
It does not make predictions on the next week, but the curiosity factor of Couric in a chair a new morning seems to pull in some viewers.
Couric has been co-host of NBC "Today" for 15 years before leaving the network in 2006. Prior to moving to ABC in the past year, she was on CBS, where she anchored "Evening News."
Winning series has a large psychological impact on one of the most important parts of a day on TV broadcast networks. The morning show is extremely beneficial when listening in a state of decline, and no one was more than a cash cow that "today".
The closest "GMA" to break the band in the spring of 2005, NBC went the "Today" executive producer of the show and set the current boss, Jim Bell.
"You kind of waiting for those moments of television in the morning when you get a team together, clicks," said Cibrowski. "We have a team that is on fire. We have a large` C. "Now we have the chemistry. "
NBC has made no comment on Thursday. In private, some suggest that the strong NBC ABC prime-time line to help the "GMA", especially when used by the morning show featuring stories on "Dancing with the Stars," for example. Last week, ABC has been stimulated by the presence of the hottest actors of the movie "The Hunger Games" at the show every weekday.
ABC better chance of ending the series will probably come in the next two months. NBC is broadcasting the Olympics in London this summer, and the Olympic Games are traditionally given new impetus to the "Today".
"Today," is also awaiting the decision of its top anchor, Matt Lauer if he wants to continue in the morning.
