Thursday, July 1, 2010

Twilight Eclipse Breaks Records


If there’s one thing that we’ve learned through empirical studies, you can’t keep teenagers away from movie theaters. So when a franchise comes around that panders to them, hold onto your hats.

You’re going to get loaded up with them. Screaming, panting teenagers, who have no idea why they’re screaming and panting. Isn’t it weird? You could’ve replaced Twilight with any number of cardboard cutout made-to-order product marketed to teens, you would’ve still made close to a billion dollars. Where is this going? Twilight Eclipse has surpassed the midnight record for a movie, grossing over 30 million dollars overnight. I’d ask which of you liked it, but it’d be the equivalent of polling Manolith readers to find out which ones are virgins.

In order to rake in as much as cash as possible, Twilight : Eclipse broke Iron Man Two’s record of wide distribution, playing in 4,416 locations – Iron Man Two played in 4,380 locations.

There’s a silver-lining, though. Despite all of Twilight’s fandom, consistent assault of the media and entertainment magazines – New Moon still hasn’t broken 300 million dollars domestically, despite setting opening records. So you can expect a big box-office drop-off because apparently half-assed acting, poor adaptations and roided teenagers don’t make for repeat business. Even though it seems like a sure-fire thing.

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