Tuesday, November 23, 2010

ina garten By Google Doodle

Google has taken over your logo to an agreement with carrots, cranberries, herbs and other ingredients to show Thanksgiving recipes by author and chef Ina Garten.
By clicking the Google logo takes users to a landing page with "simple but delicious recipes" six of Garten, also known as the "Barefoot Contessa."
Google regularly changes the logo on its home page to honor the authors, inventions, or holidays, but this is the first time (in our memory) that is linked to your logo to a specific, curated set of content . Normally, clicking on the Doodle takes users to a page of Google search results for that specific query (ie, "Hans Christian Andersen's" Thumbelina "logo when an item appeared on Google.com).
Given the huge number of searches performed on Google each day, the logo is intended to be a great blessing for Garten (and, at 9:00 am EDT, Ina Garten was the top search of Google Trends, consultations by name have reached "volcanic" level.) also makes Google look a little more as a content provider rather than a content organizer. (Note: We have come to Google for comment.)
It has always been an element of writing in the search - Google's algorithms priority to some sites than others - but the display content from a third party, Garten, leading to a new level. We wonder: How many fewer people seek to "recipes for Thanksgiving, having come through Thanksgiving Recipes from Ina Garten Google?"
Doodle see below. Do you take issue with highlighting Google Garten recipes or do you think is right? Weigh in.

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