Coffee Chain Starbucks New And Fourth Logo

Coffee chain Starbucks changed its logo to focus more on the siren, dropping the words, according to a company blog announced on Wednesday.

The words "Starbucks Coffee" around the outside line of the circular design was eliminated, leaving only the crowned mermaid with long hair.

"Over the past four decades, the siren has been there yet," said CEO Howard Schultz in a statement.

"And now that we have a small update, but significant to ensure that the Starbucks brand continues to embrace our heritage so that they are true to our core values and also ensure they remain relevant and prepared for future growth, " he added.

With each incarnation of the logo, the company's Seattle-based Washington has focused increasingly on the siren. Perhaps the change of logo of the upcoming feature only her face, crowned head, and flowing locks?

The new logo and the last three logos Starbucks (Starbucks)
Schultz said that with the change of logo, coffee everywhere purveying company wants to create a "unique retail experience that creates a third place for our clients from their homes and workplaces."

The company aims to have an "offering carefully crafted from the finest, high quality coffees from around the world" with an "emotional connection"between the customers and waiters.