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world is coming to an end due to global warming, even if it were, there's not much you can do individually to change the course of the planet.In short, this is the message was in the first half of Cool It, a new documentary on environment Danish writer Bjorn Lomborg criticizes Al Gore for resorting to scare tactics in An Inconvenient Truth.Based on Lomborg's book The Skeptical Environmentalist, the PG-rated Cool It argues that changes in the consumer lifestyle - although adopted by celebrity activists such as Ed Begley, David Duchovny, Cheryl Crow and Laurie David - do not really much to soften the blows of a constantly changing climate. According to the documentary, if everyone on the planet to buy a Prius, the conversion would only reduce carbon dioxide emissions by 0.5 percent.Directed by Ondi Timoner, who last gave the camera pioneer / provocateur Josh Harris in which we live in Public Life, Cool It finally gets around to the submission of their own recipes Lomborg's environment. The scientists - or at least those who are in favor of this film - overheating problem can improve the world.To appease the environmental damage of fossil fuels led by scientists at the Massachusetts Institute of Technology, Stanford University and elsewhere geoengineering advocate measures that include "artificial volcanoes" and ocean energy systems based on wave. Other outlines an "urban cool" plan to reduce global warming by the roofs and streets white reflective paint. A former member of Greenpeace, Lomborg has irritated many of his former colleagues to discredit what he sees as "alarmist" rhetoric extrapolated from faulty logic.Cool It has a grand old time mocking environmentalists hyperbole sky-is-falling, and Lomborg proves to be a charismatic guide when you leave the classroom and involving researchers in their labs to find fresh takes on global warming.But when Lomborg - has most of the time in full conference mode - take the slate and scratches figures numbering in the billions of dollars in the estimates of the cost of making recommended corrections, one wonders if his proposals largely untested actually carry more weight than the extrapolations of the end of the world offered by Gore and company.As for those in a hurry to fix the world, Lomborg can not resist a parting shot: "Many well-meaning and world leaders seem to want to be remembered for a long and spending a lot of money for doing practically nothing.